Hazera’s newly appointed CEO reflects on Growing in the seed industry
A conversation with Hazera’s new CEO, Ofer Peleg
In his two and half years as Deputy CEO, and in leadership roles at dynamic global companies, Ofer Peleg has gained significant experience in business and agriculture. Now, as he steps into the CEO-role at Hazera, Ofer reflects on lessons learned and looks ahead to what the future holds.
“It’s been a fascinating 2.5 years, in which we’ve worked to optimize our efficiencies and leverage our capabilities”, Ofer begins. “I find the most valuable lessons to be this industry’s innovative nature and strong focus on sustainability. That is what is leading us to find better solutions every day. I’m proud to be a part of it.”
Growing Together
“For me, the customer is front and center,” Ofer explains his priorities and his plans to strengthen Hazera’s focus on growing together with customers worldwide, and with the growers in a diverse global community in more than 130 countries.
“We’re putting great effort into adding value for them with our solutions, such as improving our loyalty programs, service level agreements and seed products to meet the needs of clients in different markets.”
“There’s a strong sense of partnership, professionalism and community within the organization. It is evident that our employees enjoy what they do and go above and beyond.” Ofer highly values the input he receives from employees. “It’s important to me to always be listening to what they have to say. I’ll admit that I can be demanding as a manager, but the greatest demands I make, are for myself.” To continue moving forward, Ofer says, Hazera as an organization needs to be flexible, agile and strongly focused on product quality. “By fostering a strong sense of ownership in everything we do, we can push our organization to excellence.”
Building on a century of growth
With Hazera celebrating its 100th anniversary in 2025, Ofer takes a look at the future. “I’m honored that we’re part of the Limagrain Group, , together with our sister companies Vilmorin.Mikado and HM.Clause: the number one vegetable seed company in the world. Together, I see us continuing to play a huge role in the successes of the vegetable seed industry. And, most importantly, in the successes of the growers that we’ve been serving for nearly a century. We look forward to serving them for the century to come!” #Growingtogether
About Ofer Peleg
Ofer joined Hazera in 2022 as deputy CEO after working for four years at Netafim (precision Irrigation global leader) as Vice-President, Global Supply Chain. Ofer had also previously worked 20 years in the pharmaceutical industry, most prominently at Teva Pharmaceuticals.
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HAZERA: Growing Together
Hazera Seeds is a global company that develops, produces, and commercialize seed varieties and is a global leader in the seed industry. Hazera has headquarters in both the Netherlands and Israel and operates subsidiaries in 11 countries, together with a distribution network serving over 130 markets.
Hazera is part of the Limagrain Group, an international farmers’ cooperative based in France. Limagrain has grown into the largest seed company in Europe, specializing in vegetables, field crops and cereals. The vegetable seed division at Limagrain is the largest in the industry
